Our Story

The Jaase story began with a deep-rooted appreciation for prints, fabrics, and the allure of beauty, a passion shared by mother-daughter duo Karen and Amy McDonnell. United by a love for feminine, yet alluring styles, they launched Jaase in 2014, driven by a promise to make every woman feel exquisitely beautiful in their designs. Inspired by their sun-soaked lifestyle on Sydney's Northern Beaches and now the Northern Rivers, each piece embodies the essence of travel, relaxation, and the bohemian spirit, infused with unique, hand-drawn prints and timeless silhouettes. Rooted in a commitment to circular fashion, Jaase embraces sustainability, crafting garments meant to endure a lifetime and beyond, passed down through generations as cherished vintage treasures. Their journey is a celebration of effortless elegance and vibrant creativity, inviting you to step into their world and become a part of the Jaase Tribe, where beauty knows no bounds.